nowandthen
Simple plans

A price that fits every community

Start free with the full magic — no credit card. Pay once around your event, or subscribe to keep the community alive all year.

Free

$0to start

Upload a book or album, identify the faces, and open a live site — watermarked, fully active for 21 days. Invite as many members as you like.

  • Album, yearbook, or old-photos upload
  • Automatic detection & cropping
  • Then·Now cards & feed
  • Unlimited members & claims
  • Watermarked site
  • Fully active for 21 days, then read-only
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The free plan is the real thing — not a demo. Upload an album, a yearbook, or just a stack of old photos, watch the faces appear, and invite the whole community: everyone can claim their profile, add a now-photo, and post to the feed. No credit card, no member limit.

Two things mark it as free: a small Now & Then watermark on the site, and a 21-day activity window. When the 21 days end, nothing disappears — the site simply locks to viewing only, like a photo album on a shelf. Whenever you're ready to plan your event (or just keep the momentum going), one upgrade reopens it exactly where you left off.

Most popular

Event unlock

$79one-time

Remove the watermark, open all profiles, and keep the site fully active through your event and 3 months after it.

  • Everything in Free
  • No watermark
  • Active through your event + 3 months after
  • No event date? 4 months from purchase
  • Unlimited galleries
  • Event, RSVP & polls
  • Community invite link
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One payment of $79 covers the whole event cycle — usually less than a single member's ticket. The watermark comes off, every profile opens, galleries become unlimited, and you get the tools that make organizing painless: an event page, RSVPs, and polls — all inside the site instead of scattered across WhatsApp.

The site stays fully active through your event and for 3 full months after it — the photos, the tagging, the "we should do this again". Haven't picked a date yet? You get 4 months from purchase, and setting a date later only extends the window. Afterwards the site becomes a beautiful read-only keepsake — kept for you, nothing lost — and you can bring it back to life anytime with Living community.

Living community

$129per year

An active community all year — feed, notifications, and recurring events. For communities that stay together, with or without a gathering.

  • Everything in Event unlock
  • Active feed all year
  • Notifications & messages
  • Recurring events
  • Priority support
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For communities that don't need an event as an excuse. Living community keeps the site fully active all year: the feed keeps moving, members get notifications, and every gathering — big or small — gets its own event page with RSVPs and polls.

It includes everything in Event unlock, all the time. If your group already feels like its own private corner of the internet, this is the plan that keeps the lights on — $129 a year, about $11 a month, tax invoice included.

Institutional — schools & organizations

Customannual contract

A school, nonprofit, or organization managing many communities — branding, your own domain, and reports.

  • Multiple communities
  • Custom domain
  • Organization branding
  • Community directory
  • Tax invoice
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For a school, municipality, or organization that wants to give every class or group its own Now & Then site — under your brand, on your own domain, managed from one dashboard.

You get a directory of all your communities, organization-wide reports, priority support, and an annual contract with a tax invoice. Pricing is custom because every organization is different — talk to us and we'll shape it together.

Frequently asked questions

What's the difference between Event unlock and Living community?

Event unlock is a one-time payment built around a gathering: the site is fully active through your event and for 3 months after it (or 4 months from purchase if you haven't set a date), then becomes a read-only keepsake. Living community is an annual subscription for communities that want to stay active all year — with or without a gathering.

Can I start for free?

Yes. Upload a book or album, identify all the faces, and open a live site with a Now & Then watermark — no credit card. The free site is fully active for 21 days: unlimited members, claims, then·now photos, and feed.

What happens after the 21 free days?

Nothing is deleted and nothing is lost. The site switches to read-only: members can still view everything, but new claims, photos, and posts pause — and events, RSVPs, and polls stay locked. Event unlock reopens the site instantly, exactly where you left off, and Living community keeps it active year after year.

What if we never plan to meet?

That's fine — the site works as your community's own private space. Start free, and when you want it active beyond the 21 days, Living community keeps the feed, notifications, and updates going all year — no gathering required.

What about privacy and photos of minors?

There's join control, consent to display, and a removal request for every photo. Until consent, the site doesn't appear in search engines.

Do you issue a tax invoice?

Yes — paid plans issue a proper tax invoice/receipt.